OUR VALUES

WHY WE DO WHAT WE DO

At Discover Africa Group, our passion for showcasing Africa's beauty and diversity drives everything we do. We are committed to providing exceptional safari travel experiences that not only delight our clients but also contribute positively to the continent we love. Here’s a deeper look into our vision, mission, and values:

OUR VISION

TO BE AFRICA’S MOST TRUSTED SAFARI TRAVEL PARTNER

We strive to deliver expert first-hand safari travel advice, professional and personalized customer service, and impactful travel experiences. Our goal is to foster a community of loyal travelers who support our mission to better Africa by choosing to experience its best.

OUR MISSION

BETTERING AFRICA BY SHOWCASING AFRICa’S BEST

We believe in the growth potential of tourism to create a better Africa. By partnering with the industry's best, we nurture tourism's positive impact on Africa's environment and the livelihoods of those who call it home. Our travel experts inspire first-time visitors and seasoned explorers alike to keep coming back for more.

OUR COMPANY VALUES

SERVICE EXCELLENCE

We are committed to delivering exceptional service. If you love creating amazing experiences and making customers happy, you’ll fit right in with us. Our dedication to service excellence is reflected in our 5-star ratings, showing our commitment to going beyond the ordinary.

TEAMWORK

Collaboration is at the heart of what we do. We are a close-knit team that values each member's contributions. If you enjoy working with like-minded go-getters and believe in the power of teamwork, you’ll feel right at home here.

Accountability

We prize genuine experiences and honest interactions. If you’re passionate about presenting Africa authentically and responsibly, and avoiding questionable practices, you’ll align perfectly with our values.

RESPECT

We nurture an environment where mutual respect is key, and everyone’s voice is valued. If you appreciate a workplace that is both respectful and inclusive, you’ll thrive with us.

TRUST

Trust is our cornerstone value. It is the foundation of our relationships with each other, our clients, and our partners. If you value integrity and reliability and want to be part of a team that others can count on, you’ll be a great fit with us.