Product Designer (UX + UI)

Who You Are & How You Work

You approach design with curiosity, purpose, and a deep understanding of human behavior. You believe UX is more than aesthetics, it’s about creating seamless and intuitive experiences that guide users effortlessly.

You own your work, seek out challenges, and listen with intent, knowing that great design comes from understanding both data and people. You blend UX research, behavioral psychology, and conversion-driven design to craft engaging, high-performing digital experiences.

You know that exceptional user experiences aren’t just designed, they’re felt. And if this sounds like you, we’d love to chat

About us:

Discover Africa Group is a team of innovative, experienced, and ambitious go-getters passionate about sharing Africa’s best with travelers from around the world. Our portfolio includes:

  • Discover Africa Safaris: Bespoke luxury safari travel in Southern and East Africa.
  • 4x4 Hire: Adventure 4x4 self-drive exploration.
  • Drive South Africa: Africa’s first online rental car comparison and booking engine.

Our in-house digital marketing and development team operates as a dedicated "internal agency," bringing together permanent staff, contractors, and agencies to create high-quality campaigns for our core travel brands.

We embrace a Kaizen approach of continuous improvement, based on the idea that small, ongoing positive changes can reap significant improvements. This ensures that every project is customer-centric and aligned with our mission to make travellers’ dreams come true. By collaborating closely with our travel experts, we craft engaging, results-driven marketing that inspires and connects with our audience.

Our team culture is friendly, supportive, and professional—we value creativity, collaboration, and personal growth. Based in the northern suburbs of Cape Town, you might even enjoy a smoother commute, traveling against peak traffic.

Your purpose

As our Product Designer, you’ll play a critical role in shaping digital experiences that connect users to our brands, products, and services. You’ll drive and influence UX strategy, research, and optimisation, ensuring that every user journey is intuitive, engaging, and conversion-driven.

This is a UX-first role, with UI execution as a supporting function. You will:

  • Lead user research, usability testing, and data-driven UX optimisations to enhance customer journeys.
  • Develop wireframes, prototypes, and high-fidelity UI designs that align with brand and CRO goals.
  • Utilise data-driven CRO testing to improve customer journeys and maximise lead generation.
  • Own the development of a holistic design system and component library to ensure a premium, scalable digital experience.

Your core responsibilities:

UX Design and Strategy:

  • Design and implement intuitive, user-centric website interfaces that align with brand identity.
  • Collaborate with the Brand & Content Lead to develop a UX strategy that reflects high-end, luxury storytelling while maintaining functionality.
  • Work closely with the Tech team to ensure UI/UX changes are feasible within development constraints.

Conversion Rate Optimisation (CRO) & A/B Testing:

  • Conduct A/B testing and usability testing to drive website engagement and increase conversion rates.
  • Utilise tools like Hotjar, Google Analytics, Optimizely, VWO to identify pain points and optimise user journeys.
  • Apply data-driven insights to iterate on designs for continuous performance improvements.

Wireframing & Prototyping:

  • Develop wireframes, prototypes, and user flows to support UX enhancements, collaborating with cross-functional teams.
  • Focus on conversion optimization in every design decision to maximise user engagement.

Research & Planning:

  • Perform ongoing user and competitor research to inform digital strategy and design decisions.
  • Lead user research efforts, conducting interviews, surveys, and usability testing to validate and refine design decisions.

Usability & Accessibility:

  • Ensure adherence to UX/UI best practices with a focus on accessibility, mobile responsiveness, and performance.
  • Conduct usability testing with tools like Hotjar, Useberry, and Userbrain, iterating based on feedback.
  • Stay up-to-date with UX trends and best practices to enhance usability and customer satisfaction.

UI Design and Digital Experience:

  • Create high-fidelity UI designs for web, digital content, and marketing materials, ensuring brand consistency.
  • Lead the UI Designer in executing design requirements and communicate concepts effectively.
  • Develop and maintain a design system and component library to streamline design and development processes.

Stakeholder Collaboration:

  • Work closely with the Digital Acquisition Lead to ensure that UX optimisations align with SEO and PPC strategies.
  • Collaborate with Tech and Development teams to ensure UX/UI changes are feasible and efficiently implemented.

What We Offer:

  • 20 days of paid annual leave
  • After 5 years, earn one extra annual paid leave day per year, up to a max of 25 days
  • Extra paid birthday leave - because no one should work on their birthday!
  • Paid sabbatical leave days without tapping into your annual leave, after 5 years of service
  • Hybrid Working Opportunities with flexible working conditions
  • A team led by actively engaged owners who encourage a caring and positive culture
  • Working alongside a diverse and dedicated team of professionals, who share your love for Africa.
  • Africa travel at discounted rates, giving you the chance to explore and deepen your connection to the continent.

Who We’re Looking For:

  • A relevant tertiary qualification
  • 5+ years of experience in UX/UI design, Conversion Rate Optimisation (CRO), or website optimisation, ideally within high-conversion sectors such as e-commerce or travel.
  • Proficiency in UX design tools (e.g., Figma, Miro, Sketch) for wireframing and prototyping.
  • Strong knowledge of CRO tools (e.g., Hotjar, Optimizely, VWO, A/B testing frameworks) for data-driven UX improvements.
  • Experience with front-end usability best practices and a solid understanding of HTML and CSS, with the ability to collaborate effectively with development teams.
  • In-depth understanding of user psychology and behavioural triggers, enabling the creation of conversion-focused UX strategies.
  • Proven track record in leading design projects and delivering impactful solutions that drive results.
  • Analytical mindset, with the ability to interpret website performance metrics using tools like Google Analytics, heatmaps, and user testing platforms to guide optimisations.
  • Visual design skills for crafting product interfaces, with expertise in typography, colour theory, and iconography. Ability to ensure pixel-perfect execution of UI elements.
  • Extensive knowledge of user research and user testing methods, with experience using the most effective tools for each stage of the process.
  • Experience working collaboratively with cross-functional teams, including Marketing (Brand, Content, Search), Tech, and more, to align on overarching marketing goals and optimise the user journey.

How to apply?

We invite you to apply for this exciting role through our career portal.

If you’re ready to turn your passion for Africa into a career that inspires and transforms lives, we’d love to hear from you. Apply today and join us in sharing Africa’s wonders with the world.

Discover Africa Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all.